West Texas Investors Club is a reality series with millionaires Mike 'Rooster' McConaughey and Wayne 'Butch' Gilliam. The hour-long series offers entrepreneurs a chance to pitch products and secure funding.
Set in the colliding worlds of streetwear, business and culture where fashion visionaries must elevate their designs and entrepreneurial sense to avoid elimination while remaining authentic to their style.
After a rigorous vetting toy inventors hope for the opportunity to get their product manufactured by Mattel! Little do they know the fate of their business idea is held in the tiny hands of the ultimate judges, KIDS!
It's not easy running a small business, and any type of cash infusion can be beneficial to the company, which is why small business owners come on this show: to compete for the grand prize of a $50,000 investment.